Monday 27 July 2009

UK government wakes up to Twitter

The Twits in the UK government have woken up to Twittering and produced a 20 page guide for government bureaucrats who want to use Twitter.
It seems that officialdom believes that Twitter can give the government a more "human" face.
Good luck with that. It will take more than Twitter to make people vote Labour at the next general election. Cynicism aside, Twitter is a powerful communications tool and if an organisation as staid as Whitehall can see its potential, then social media really has established itself at the heart of communications strategy for any organisation.
You can read all about it here.
http://www.telegraph.co.uk/technology/twitter/5919847/Government-launches-20-page-guide-about-using-Twitter-for-civil-servants.html

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