Social media and recruiting

Green Rubber and its parent company Petra Group are fairly new to the world of social media. That said, we have a video on YouTube which gives an introduction to the technology, as well as a rapidly growing Facebook group and a LinkedIn group. The boss, Datuk Vinod, has his own popular Facebook Group and I have this little blog as well.
But already we are seeing our interaction with stakeholders via social media platforms starting to pay dividends. Web traffic is up and we are also getting resumes sent to us from people whose first point of contact with the company has been on Facebook.
The lession is simple: Conversations about you and your company are taking place whether you are part of the dialogue or not. So it is important to engage with stakeholders across web 2.0 platforms.
In my opinion, social media will become the dominant media when it comes to communicating with stakeholder groups, particularly customers. More on this subject later...